Pay-Per-Click Bidding Strategy

PAY-PER-CLICK

Many paid search managers make the mistake of conducting a PPC program without doing a thorough mathematical analysis of the keyword marketplace and campaign performance. As such, they often miss crucial opportunities to engage in precision bidding, reduce risk, and optimize to achieve the highest conversion rate possible given constraints.

The attached PowerPoint is a overview of how to use the Excel Solver Add-on to predict campaign performance and make profitable decisions along the way