A Nonprofit’s Guide to Internet Marketing was distributed during the New England GiveCamp (http://newenglandgivecamp.org) weekend event which was held June 11-13, 2010. New England GiveCamp recruits technical professionals to donate a weekend’s worth of their time and expertise in the form of providing a much needed technology solution to a nonprofit organizations. Typical New England GiveCamp Projects include building a new website or designing a software application.
A Nonprofit’s Guide to Internet Marketing was written to combat the disproportionality of internet marketing knowledge that exists between the for-profit sector and nonprofit organizations. The document also represents my attempt to extend my personal contribution to the event by endeavoring to help every nonprofit organization in the best way I know – by sharing my knowledge of internet marketing.
The Nonprofit’s Guide to Internet Marketing is designed to be practical and action-orientated. This is a 15-page guide designed to help nonprofit organizations activate or to accelerate their online marketing efforts. As such its content includes:
- Why nonprofits should leverage Internet marketing and how it can help to expand membership rolls, event participation, donation collection, and to increase awareness
- A brief overview of the main disciplines within online marketing and how nonprofits cans get started, including search engine optimization (SEO), paid search marketing (pay-per-click) , and social media marketing (SMM)
- Specific programs offered by companies like Google and Flickr to assist nonprofits in marketing online
- Guidelines for vetting and working with online marketing agencies
- Additional opportunities within emarketing and a brief look at how to implement each grassroots style